Effective website optimisation increases company exposure on the major search engines. Enhancing the level of exposure on the major search engines is identified as a critical factor in helping any company accomplish marketing goals for their web site. The company's Internet marketing goals included: High ranking for targeted & related keyword searches, increase goal conversion and brand building. There are thousands of websites offering same kind of services locally and on individual conditions, so it becomes challenging for SEO Experts to rank a particular website for selected keywords. SEO professionals begin with a comprehensive search engine competitive analysis of our campaign's online competition. Keyword research to identify all relevant keywords, related keyphrases searches and in market searches for website's core areas are completed. Every page (url) of the company's website cover to cover are optimized. The content team develops content for home page, rewrites content for few pages and begin content relevant site optimization that includes meta tags, alt tags, page content delivery and also implements an exclusive link popularity system. When the new search engine optimization (seo) elements are uploaded, the link building team begins to perform to take the site at a much higher level.

To gain better understanding of Search Engine Marketing field first we need to discuss what are search engines (SE).

SE's are basically huge online tools which are designed to search for the huge information present on the World Wide Web. Whenever you want to find any useful info about any thing, you type a query, a phrase related to it in the search bar of search engine and the SE displays the results which are most relevant to your query. The results shown by search engines are the most relevant as these are displayed after taking many factors into account. The factors are included in the SE's Algos. Every search engine has its unique algorithm which takes into consideration numerous factors for finding the relevancy of a site. These algos are constantly updated and are kept very confidential to prevent misuse.

The results are displayed in the form of list and are in descending order in terms of relevancy. The results shown can be further categorized into Organic results & Sponsored results.

The results shown in the center are known as Organic Results. These are the results which are evaluated by SE algos. The results shown on the right hand side are know as Sponsored results. These as the name suggest are paid results shown by SE. If you want to rank your website for a particular keyword, then bidding is done for that particular keyword. Highest bidder with good quality score wins for that keyword and tops among the list of list of other bidders. This field of keyword bidding comes under PPC ( Pay Per Click ).

A recent marketing study shows top organic positions are clicked 20 percent of the time and top paid-advertising positions are clicked 10 percent of the time. However, if a site has a top organic position and a top paid-advertising position, the links to the site are clicked 60 percent of the time. It's an unusual situation: 10 + 20 = 60.

Internet has become an effective new media for consumers and businesses alike. It is playing a major role in all walks of life like online shopping, paying bills, internet
banking and more. People are making their on-line presence through their website's. With the growth in Internet users, Search Engines have evolved as the major information providers. They have huge databases where they keep a snapshot information of the websites and bifurcate them under relevant category. When a search is made by a user for a particular phrase, SE use their algo to search their huge database and come up with relevant results. The bidders for that keyword are ranked under the sponsored listings.

To begin with optimising your website, an expert in the field is to be chosen. If given the work in wrong hands, many inexperienced webmasters or fraudulent SEO’s will do and try to get ‘quick’ rankings. All of these are short term options and it’s only a short matter of time before Google catches the site and bans it from the search engine.

To Know more about my services contact me at ondemand.seo@gmail.com