Moving on after the Initial Site Analysis, we need to do the Site Analysis. Under the site analysis comes the various checks which need to be performed. The checks performed are:-
Google-Yahoo-MSN Indexing: We check the no of site pages indexed by Search Engines. This is carried out with the site search query.
ex) site:ashutoshsachan.blogspot.com
We analyze the results and if the site is not indexed in any of the SE's then possibilities are that the site might be banned by the SE's. Other cases may be in case of new sites, they might be in the Sand Box period.
Google Internal / External Links from Google Webmaster : The links pointing to our site from different sites (i.e linking to our site) are known as External links. Internal links are the links from the various web pages of our site pointing to the home page of our site. Both of these need to be analyzed. More the no of Internal links, better is the anchor tag optimization; More the no of External links or the Back links, better is the weightage given to our site by the SE's.
The site needs to be verified in the webmasters to access the webmaster statistics.
Penalty Check : The site needs to be checked for penalty on it. If the site is penalised then it won't be included in the search engines result. To check whether the site is banned by Google or not, we use the self-seo.com/google_ban_tool. If any black hat techniques are used to optimize the site, then the SE ban the site from their results. Re-inclusion of the site can be done by removing the spammy techniques used and then raising an re-inclusion request with the respective search engines.
Page Rank: We need to keep check on the Page rank of the site. If the page rank gets reduced then it shows that the site is loosing its value in terms of quality score. Page rank is basically the quality score given by Google in the scale of 1 to 10. Google itself has the PR of 10. Google.co.uk has PR of 8. Better the PR, more is the chance of site being ranked in the SERP's with little SEO efforts.
Last Indexed Home page : Caching of the site needs to be checked regularly. If the site is getting cached regularly & frequently then it shows that the SE crawlers recognize the site as being updated frequently, i.e fresh content site. Implementing fresh content on the site attracts crawlers.
Average Crawl Rate : It is the frequency of the crawlers visiting the site. Avg crawl rate can be determined from webmasters tool.
Server Header Checks : The Server Headers needs to be analysed to keep an eye on the response the site is getting from the server every time a request is made for the site. If evrey thing is in place then "Http 200 Ok" is returned. If the site is permanently redirected then 301 header response is obtained.
404 Page Check : From webmasters tool, we check for the web crawl errors of page not found. These include the broken or missing links pointing to our site and indexed by Google. 404 pages need to 301 permanently redirected to the relevant pages of the site.
Canonical Issue : For most websites, the www and non-www versions both resolve to the same content but can be browsed independent, especially if using internal links without the full domain name.
Similarly it's often possible to view both ashutosh-sachan.com/ and ashutosh-sachan.com/index.html
The following urls could contain different content, but in most cases it is the same:
www.ashutosh-sachan.com/
ashutosh-sachan.com/
www.ashutosh-sachan.com/index.html
ashutosh-sachan.com/index.html
ashutosh-sachan.com/index.php
This gives rise to url canonicalization, whereby Google has to decide which url is the best represented from the possible options. This results in the distribution of the PR among the pages. In this scenario, we check the indexing of the site. If the site is indexed majorly by www version then we put a 301 permanent redirect from
ashutosh-sachan.com/ to www.ashutosh-sachan.com/.
Invisible Text : We need to check for any hidden text present on the site. Hidden or Invisible text may result in the site being banned by SE's as this is considered as the Black Hat Technique.
Copyscape Check : The site needs to be checked with Copyscape to make sure that it doesnot contain any duplicate content. Duplicate content leads to site being penalized.
Domain Expiry Date : We need to keep an eye on the domain expiry date, so that it may be renewed before being expired.
W3C Validation : The site needs to be validated through W3C to check the HTML coding errors. We remove these errors to make the site easily crawlable by the SE crawlers.
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