Once you (web site owner) have decided to knock down your competitors out of the rankings, the you need to do the Initial Site Analysis of your campaign. By ISA we mean you need to jot down the specifications of your website. The following areas need to be considered:-
1. Domain Targeting Check:
If the web site is hosted in the location in which we are targeting our customers, then it is beneficiary for us. The website server hosting needs to be checked. Though, it does not have any negative impact of server being hosted in any location, yet shifting the site to targeted location based server would help in speeding up the visibility of the site in targeted domain.
For Ex-If the website server is hosted in Australia at present and we are targeting .com domain then shifting the site to United States based server would help in speeding up the visibility of site in .com domain.
2. Server Header Checks :
We check the server responses & server type in order to check if the responses returned from the server are proper. If any redirects are applied then they should be proper. We check the server type as the redirects can be easily done for Apache, but they need to be done from hosting company in case of Microsoft IIS.
Headers returned from: http://ashutoshsachan.blogspot.com/:
The following is the snapshot of HTTP headers returned by the webserver to the browser. These headers provide information about the page and its content to the web browser.
Cache-Control: public, max-age=0, proxy-revalidate, must-revalidate
Connection: close
Date: Sat, 04 Apr 2009 06:37:43 GMT
ETag: "40ff44ac-2182-4512-bf63-911064aa4eb2"
Server: GFE/2.0
Vary: Accept-Encoding
Content-Length: 51094
Content-Type: text/html; charset=UTF-8
Content-Type: text/html; charset=UTF-8
Expires: Sat, 04 Apr 2009 06:37:43 GMT
Last-Modified: Fri, 27 Mar 2009 06:14:00 GMT
Client-Date: Sat, 04 Apr 2009 06:37:44 GMT
Client-Peer: 74.125.93.191:80
Title: SEO Expert Delhi Ashutosh Sachan -Internet Marketing Service Firm-Online Strategies Branding Consultant,India
X-Content-Type-Options: nosniff
X-Meta-Description: SEO Service Expert - Online marketing consultant Delhi. Ashutosh Sachan Online marketing services include Search Engine Promotion, Search Engine Optimization, Link Building Services, Web Design and Development Services, Pay-Per-Click Management Services, Direct (online) Marketing Services, Web Content Writing
X-Meta-Generator: blogger
X-Meta-Keywords: Web Consultancy, Online Marketing India, Online Marketing Company India, Diversified Outsourcing Services, Branding Consultants, Branding Consultant, Targeted Traffic Machine, Targeted Traffic USA, Website Positioning Strategies, Online Adverts, Targeted Traffic UK
X-Meta-MSSmartTagsPreventParsing: true
3. Domain Registration :
Check out the registration date of the site domain. It would help in figuring out the following observations- If the site is not old enough and its not being ranked in SERP then the possibility is that the site may be in Sand Box ( as stated in the Sand Box Theory, new site do not get ranked for initial 6-8 months as Google verifies the site creditability)
If the site is old but still not ranking then it might be banned by the search engines or not properly optimized.
4. IP Ban Check :
We need to make sure that the site is not banned by search engines, as if banned it won't be included in the SERP.
5. On Site Checks :
Navigation Check
Flash Check
Frame Check
Coding Check
Traffic Script Check
W3C Validation
Home Page Size
Code to Image Ratio
Code to Text Ratio
Server Header Checks
Dynamic URL's
Meta Tags
H1 Check
Alt Tags
CMS Used
Content Duplication Check
Number of Inbound Links to Home Page
Number of Outbound Links from Home Page
HTML Sitemap
XML Sitemap
After doing the initial site analysis we frame out the corrective measures to be taken to beat the competition.
In my next post, I would share how to proceed further.....
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http://ashutoshsachan.blogspot.com/2009/04/how-to-start-with-seo.html?showComment=1390049751113#c5943428846883929521'> January 18, 2014 at 4:55 AM
The above information is really actual basic things to start the Search Engine Optimization for the making the website position as top place on organic result.
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http://ashutoshsachan.blogspot.com/2009/04/how-to-start-with-seo.html?showComment=1467895503798#c7869977598468553277'> July 7, 2016 at 5:45 AM
In this blog the information are written very clearly with step by step through which any of the viewers can easily understand it.
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